Employers’ Social Media Policies Come Under Regulatory Scrutiny

As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers can say online.

Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense.

But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal. The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.

In addition to ordering the reinstatement of various workers fired for their posts on social networks, the agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.

“Many view social media as the new water cooler,” said Mark G. Pearce, the board’s chairman, noting that federal law has long protected the right of employees to discuss work-related matters. “All we’re doing is applying traditional rules to a new technology.”

The decisions come amid a broader debate over what constitutes appropriate discussion on Facebook and other social networks. Schools and universities are wrestling with online bullying and student disclosures about drug use. Governments worry about what police officers and teachers say and do online on their own time. Even corporate chieftains are finding that their online comments can run afoul of securities regulators.

The labor board’s rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies — like bans on “disrespectful” comments or posts that criticize the employer — if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.

But the agency has also found that it is O.K. for employers to act against a lone worker ranting on the Internet.

Several cases illustrate the differing standards.

At Hispanics United of Buffalo, a nonprofit social services provider in upstate New York, a caseworker threatened to complain to the boss that others were not working hard enough. Another worker, Mariana Cole-Rivera, posted a Facebook message asking, “My fellow co-workers, how do you feel?”

Several of her colleagues posted angry, sometimes expletive-laden, responses. “Try doing my job. I have five programs,” wrote one. “What the hell, we don’t have a life as is,” wrote another.

Hispanics United fired Ms. Cole-Rivera and four other caseworkers who responded to her, saying they had violated the company’s harassment policies by going after the caseworker who complained.

In a 3-to-1 decision last month, the labor board concluded that the caseworkers had been unlawfully terminated. It found that the posts in 2010 were the type of “concerted activity” for “mutual aid” that is expressly protected by the National Labor Relations Act.

“The board’s decision felt like vindication,” said Ms. Cole-Rivera, who has since found another social work job.

The N.L.R.B. had far less sympathy for a police reporter at The Arizona Daily Star.

Frustrated by a lack of news, the reporter posted several Twitter comments. One said, “What?!?!?! No overnight homicide. ... You’re slacking, Tucson.” Another began, “You stay homicidal, Tucson.”

The newspaper fired the reporter, and board officials found the dismissal legal, saying the posts were offensive, not concerted activity and not about working conditions.

The agency also affirmed the firing of a bartender in Illinois. Unhappy about not receiving a raise for five years, the bartender posted on Facebook, calling his customers “rednecks” and saying he hoped they choked on glass as they drove home drunk.

Labor board officials found that his comments were personal venting, not the “concerted activity” aimed at improving wages and working conditions that is protected by federal law.

N.L.R.B. officials did not name the reporter or the bartender.

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Bomb Attacks in Greece Raise Fear of Revived Radicalism

Angelos Tzortzinis for the International Herald Tribune

Riot police were stationed in front of Villa Amalia, a gathering point in central Athens that has long been home to antiauthoritarian youth and some anarchists. Violence flared after police raids there.

ATHENS — When alarms jolted Christos Konstas awake at 4 a.m. recently, he thought a neighbor’s apartment had caught fire. But as he made his way to the building’s lobby, it was clear something more nefarious had taken place.

The remnants of a crude bomb lay smoldering at the front door.

A police officer, recognizing Mr. Konstas as a television commentator who had often defended the Greek government’s efforts to cope with the financial crisis, pulled him aside. “Another journalist was also just hit,” the officer told him in a low voice. Within minutes, reports emerged of explosions at the homes of three more journalists.

Greece has been dealing with an outbreak of violence in recent weeks, following several months in which such activity seemed to have calmed. On Sunday, a crude bomb exploded at the country’s largest shopping mall in a middle-class suburb of Athens, injuring two security guards and escalating a wave of attacks that have gripped the nation’s attention. No immediate claim of responsibility was made.

The government, which just secured $60 billion in aid from its international creditors, says it is determined to crack down on lawless behavior and to press a safety agenda that, as a candidate, Prime Minister Antonis Samaras had vowed to undertake.

The problem, his opponents say, is that in its bid to restore order the government is provoking exactly the violence it says it is trying to quash. They say the government’s true aim is to distract public attention from a growing tax scandal that threatens the stability of the shaky governing coalition.

They point to a police raid on Dec. 20 on the Villa Amalia, a gathering point in central Athens that has been home to antiauthoritarian youth and some anarchists for two decades. While the Greek authorities called the Villa an “anarchist stronghold,” its occupants described it as a cultural center offering free concerts, an occasional children’s nursery and a space for publishing antiauthoritarian literature.

The police evicted the squatters, arrested eight people and confiscated gas masks, propane gas and hundreds of empty beer bottles that they said could be used to make explosives and firebombs. They conducted a second raid on Jan. 9, arresting 92 squatters who had moved back in and padlocked the building.

Within days of the second raid, violence flared. Attacks were carried out on Greek government offices, banks, businesses and other establishment symbols, including the simultaneous explosions at Mr. Konstas’s building and the homes of the other journalists. The home of the government spokesman’s brother was firebombed. On Monday, unidentified gunmen strafed Mr. Samaras’s party headquarters with an AK-47.

The bomb that was ignited Sunday went off at 11 a.m. inside a shopping center run by a company belonging to one of Greece’s wealthiest men, Spiros Latsis. About 200 people were inside when news organizations received calls warning that a bomb would explode in half an hour. The police evacuated the building and said that an investigation was under way.

So far, no one has been seriously hurt in any of the attacks, which seemed intended more for effect than harm. But they raised questions, Greek antiterrorism officials said, about whether new groups of radical left militants are reviving in the wake of the Villa Amalia eviction, perpetuating a turbulent history of violent episodes that have plagued Greece since the collapse of the military junta in 1974.

To its opponents, the timing of the raids raised questions about the government’s motives. They say that Mr. Samaras’s coalition partners are trying to disentangle themselves from the so-called Lagarde list scandal, involving accusations that they failed to pursue rampant tax evasion by the wealthy and well connected. The publication of the list of more than 2,000 Greeks with bank accounts in Switzerland, which the government was given two years ago but did little with, has threatened his coalition — though on Friday the Greek Parliament voted to investigate the role played by a former finance minister, George Papaconstantinou.

Aggelos Petropoulos contributed reporting.

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Comcast Internet Essentials Brings Access to Low-Income Homes

John Gress for The New York Times

Gale Woods and her son, Austin, in their Chicago apartment.

CHICAGO — At the cramped downtown office of the Community and Economic Development Association of Cook County, a line of older residents waited to apply for a federal program that helps pay for heat and other utilities. On the walls, next to posters advertising Head Start and other public services, hung posters for something called Internet Essentials.

“Is the Internet on your back to school list?” read one leaflet being handed out along with information about the Women, Infants and Children program, a Health Department initiative that offers nutritional and breast-feeding support to low-income families.

Internet Essentials is not a government program, although that would be difficult to tell from the poster. Instead, it is a two-year-old program run by Comcast, the country’s largest Internet and cable provider, meant to bring affordable broadband to low-income homes.

Any family that qualifies for the National School Lunch Program is eligible for Internet service at home for $9.95 a month. The families also receive a voucher from Comcast to buy a computer for as little as $150.

The program is not charity: Comcast started Internet Essentials in order to satisfy a regulatory requirement to provide Internet access to the poor, which also happens to be one of the few remaining areas for growth for cable companies across the country. More than 100,000 households in Atlanta, Philadelphia, Boston, Seattle, San Francisco and other major markets have signed up for Internet Essentials.

But as the program gains popularity, the company has come under criticism, accused of overreaching in its interactions with local communities — handing out brochures with the company logo during parent-teacher nights at public schools, for instance, or enlisting teachers and pastors to spread the word to students and congregations.

“A company like Comcast doesn’t do it out of the goodness of their heart,” said Joe Karaganis, vice president of the American Assembly, a nonprofit public affairs forum affiliated with Columbia University.

The Obama administration has been pushing private-public partnerships as a way to make high-speed home Internet access available to the 100 million Americans who lack it.

The digital divide has traditionally been regarded as one between urban and rural areas of the United States. But only about 7 percent of households without broadband are in rural areas without the necessary infrastructure; the bulk of the rest are low-income families who cannot afford the monthly bill, or do not feel it is a necessity, according to government statistics.

“The broadband divide is a real threat to the American dream,” Julius Genachowski, chairman of the Federal Communications Commission, said in an interview. “The costs of digital exclusion are getting higher and higher.”

Comcast set up shop in Chicago in May 2011, a few months after its $13.75 billion takeover of NBC Universal. As part of its approval for the deal, the F.C.C. required the company to devise a plan to make broadband available to the poor. Comcast reluctantly agreed, according to a person involved in the merger who could not speak publicly about private conversations. A Comcast spokesman said the company had volunteered the plan. Broadband subscriptions represent the main driver of Comcast’s $55.8 billion in annual revenue. The company and its competitors have largely reached saturation among households that can afford high-speed Internet. That leaves the poor as one of the industry’s main areas of growth.

“In the long, long run, yes, I hope we’re creating future Comcast customers,” said David L. Cohen, executive vice president of the Comcast Corporation. He added: “There’s no bait and switch here. This is a community investment.”

Before he became Comcast’s chief lobbyist and the overseer of Internet Essentials, Mr. Cohen was a prominent Democratic political consultant and aide to Edward G. Rendell, a former Pennsylvania governor.

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Well: Holly the Cat's Incredible Journey

Nobody knows how it happened: an indoor housecat who got lost on a family excursion managing, after two months and about 200 miles, to return to her hometown.

Even scientists are baffled by how Holly, a 4-year-old tortoiseshell who in early November became separated from Jacob and Bonnie Richter at an R.V. rally in Daytona Beach, Fla., appeared on New Year’s Eve — staggering, weak and emaciated — in a backyard about a mile from the Richters’ house in West Palm Beach.

“Are you sure it’s the same cat?” wondered John Bradshaw, director of the University of Bristol’s Anthrozoology Institute. In other cases, he has suspected, “the cats are just strays, and the people have got kind of a mental justification for expecting it to be the same cat.”

But Holly not only had distinctive black-and-brown harlequin patterns on her fur, but also an implanted microchip to identify her.

“I really believe these stories, but they’re just hard to explain,” said Marc Bekoff, a behavioral ecologist at the University of Colorado. “Maybe being street-smart, maybe reading animal cues, maybe being able to read cars, maybe being a good hunter. I have no data for this.”

There is, in fact, little scientific dogma on cat navigation. Migratory animals like birds, turtles and insects have been studied more closely, and use magnetic fields, olfactory cues, or orientation by the sun.

Scientists say it is more common, although still rare, to hear of dogs returning home, perhaps suggesting, Dr. Bradshaw said, that they have inherited wolves’ ability to navigate using magnetic clues. But it’s also possible that dogs get taken on more family trips, and that lost dogs are more easily noticed or helped by people along the way.

Cats navigate well around familiar landscapes, memorizing locations by sight and smell, and easily figuring out shortcuts, Dr. Bradshaw said.

Strange, faraway locations would seem problematic, although he and Patrick Bateson, a behavioral biologist at Cambridge University, say that cats can sense smells across long distances. “Let’s say they associate the smell of pine with wind coming from the north, so they move in a southerly direction,” Dr. Bateson said.

Peter Borchelt, a New York animal behaviorist, wondered if Holly followed the Florida coast by sight or sound, tracking Interstate 95 and deciding to “keep that to the right and keep the ocean to the left.”

But, he said, “nobody’s going to do an experiment and take a bunch of cats in different directions and see which ones get home.”

The closest, said Roger Tabor, a British cat biologist, may have been a 1954 study in Germany which cats placed in a covered circular maze with exits every 15 degrees most often exited in the direction of their homes, but more reliably if their homes were less than five kilometers away.

New research by the National Geographic and University of Georgia’s Kitty Cams Project, using video footage from 55 pet cats wearing video cameras on their collars, suggests cat behavior is exceedingly complex.

For example, the Kitty Cams study found that four of the cats were two-timing their owners, visiting other homes for food and affection. Not every cat, it seems, shares Holly’s loyalty.

KittyCams also showed most of the cats engaging in risky behavior, including crossing roads and “eating and drinking substances away from home,” risks Holly undoubtedly experienced and seems lucky to have survived.

But there have been other cats who made unexpected comebacks.

“It’s actually happened to me,” said Jackson Galaxy, a cat behaviorist who hosts “My Cat From Hell” on Animal Planet. While living in Boulder, Colo., he moved across town, whereupon his indoor cat, Rabbi, fled and appeared 10 days later at the previous house, “walking five miles through an area he had never been before,” Mr. Galaxy said.

Professor Tabor cited longer-distance reports he considered credible: Murka, a tortoiseshell in Russia, traveling about 325 miles home to Moscow from her owner’s mother’s house in Voronezh in 1989; Ninja, who returned to Farmington, Utah, in 1997, a year after her family moved from there to Mill Creek, Wash.; and Howie, an indoor Persian cat in Australia who in 1978 ran away from relatives his vacationing family left him with and eventually traveled 1,000 miles to his family’s home.

Professor Tabor also said a Siamese in the English village of Black Notley repeatedly hopped a train, disembarked at White Notley, and walked several miles back to Black Notley.

Still, explaining such journeys is not black and white.

In the Florida case, one glimpse through the factual fog comes on the little cat’s feet. While Dr. Bradshaw speculated Holly might have gotten a lift, perhaps sneaking under the hood of a truck heading down I-95, her paws suggest she was not driven all the way, nor did Holly go lightly.

“Her pads on her feet were bleeding,” Ms. Richter said. “Her claws are worn weird. The front ones are really sharp, the back ones worn down to nothing.”

Scientists say that is consistent with a long walk, since back feet provide propulsion, while front claws engage in activities like tearing. The Richters also said Holly had gone from 13.5 to 7 pounds.

Holly hardly seemed an adventurous wanderer, though her background might have given her a genetic advantage. Her mother was a feral cat roaming the Richters’ mobile home park, and Holly was born inside somebody’s air-conditioner, Ms. Richter said. When, at about six weeks old, Holly padded into their carport and jumped into the lap of Mr. Richter’s mother, there were “scars on her belly from when the air conditioner was turned on,” Ms. Richter said.

Scientists say that such early experience was too brief to explain how Holly might have been comfortable in the wild — after all, she spent most of her life as an indoor cat, except for occasionally running outside to chase lizards. But it might imply innate personality traits like nimbleness or toughness.

“You’ve got these real variations in temperament,” Dr. Bekoff said. “Fish can by shy or bold; there seem to be shy and bold spiders. This cat, it could be she has the personality of a survivor.”

He said being an indoor cat would not extinguish survivalist behaviors, like hunting mice or being aware of the sun’s orientation.

The Richters — Bonnie, 63, a retired nurse, and Jacob, 70, a retired airline mechanics’ supervisor and accomplished bowler — began traveling with Holly only last year, and she easily tolerated a hotel, a cabin or the R.V.

But during the Good Sam R.V. Rally in Daytona, when they were camping near the speedway with 3,000 other motor homes, Holly bolted when Ms. Richter’s mother opened the door one night. Fireworks the next day may have further spooked her, and, after searching for days, alerting animal agencies and posting fliers, the Richters returned home catless.

Two weeks later, an animal rescue worker called the Richters to say a cat resembling Holly had been spotted eating behind the Daytona franchise of Hooters, where employees put out food for feral cats.

Then, on New Year’s Eve, Barb Mazzola, a 52-year-old university executive assistant, noticed a cat “barely standing” in her backyard in West Palm Beach, struggling even to meow. Over six days, Ms. Mazzola and her children cared for the cat, putting out food, including special milk for cats, and eventually the cat came inside.

They named her Cosette after the orphan in Les Misérables, and took her to a veterinarian, Dr. Sara Beg at Paws2Help. Dr. Beg said the cat was underweight and dehydrated, had “back claws and nail beds worn down, probably from all that walking on pavement,” but was “bright and alert” and had no parasites, heartworm or viruses. “She was hesitant and scared around people she didn’t know, so I don’t think she went up to people and got a lift,” Dr. Beg said. “I think she made the journey on her own.”

At Paws2Help, Ms. Mazzola said, “I almost didn’t want to ask, because I wanted to keep her, but I said, ‘Just check and make sure she doesn’t have a microchip.’” When told the cat did, “I just cried.”

The Richters cried, too upon seeing Holly, who instantly relaxed when placed on Mr. Richter’s shoulder. Re-entry is proceeding well, but the mystery persists.

“We haven’t the slightest idea how they do this,” Mr. Galaxy said. “Anybody who says they do is lying, and, if you find it, please God, tell me what it is.”

Read More..

Well: Holly the Cat's Incredible Journey

Nobody knows how it happened: an indoor housecat who got lost on a family excursion managing, after two months and about 200 miles, to return to her hometown.

Even scientists are baffled by how Holly, a 4-year-old tortoiseshell who in early November became separated from Jacob and Bonnie Richter at an R.V. rally in Daytona Beach, Fla., appeared on New Year’s Eve — staggering, weak and emaciated — in a backyard about a mile from the Richters’ house in West Palm Beach.

“Are you sure it’s the same cat?” wondered John Bradshaw, director of the University of Bristol’s Anthrozoology Institute. In other cases, he has suspected, “the cats are just strays, and the people have got kind of a mental justification for expecting it to be the same cat.”

But Holly not only had distinctive black-and-brown harlequin patterns on her fur, but also an implanted microchip to identify her.

“I really believe these stories, but they’re just hard to explain,” said Marc Bekoff, a behavioral ecologist at the University of Colorado. “Maybe being street-smart, maybe reading animal cues, maybe being able to read cars, maybe being a good hunter. I have no data for this.”

There is, in fact, little scientific dogma on cat navigation. Migratory animals like birds, turtles and insects have been studied more closely, and use magnetic fields, olfactory cues, or orientation by the sun.

Scientists say it is more common, although still rare, to hear of dogs returning home, perhaps suggesting, Dr. Bradshaw said, that they have inherited wolves’ ability to navigate using magnetic clues. But it’s also possible that dogs get taken on more family trips, and that lost dogs are more easily noticed or helped by people along the way.

Cats navigate well around familiar landscapes, memorizing locations by sight and smell, and easily figuring out shortcuts, Dr. Bradshaw said.

Strange, faraway locations would seem problematic, although he and Patrick Bateson, a behavioral biologist at Cambridge University, say that cats can sense smells across long distances. “Let’s say they associate the smell of pine with wind coming from the north, so they move in a southerly direction,” Dr. Bateson said.

Peter Borchelt, a New York animal behaviorist, wondered if Holly followed the Florida coast by sight or sound, tracking Interstate 95 and deciding to “keep that to the right and keep the ocean to the left.”

But, he said, “nobody’s going to do an experiment and take a bunch of cats in different directions and see which ones get home.”

The closest, said Roger Tabor, a British cat biologist, may have been a 1954 study in Germany which cats placed in a covered circular maze with exits every 15 degrees most often exited in the direction of their homes, but more reliably if their homes were less than five kilometers away.

New research by the National Geographic and University of Georgia’s Kitty Cams Project, using video footage from 55 pet cats wearing video cameras on their collars, suggests cat behavior is exceedingly complex.

For example, the Kitty Cams study found that four of the cats were two-timing their owners, visiting other homes for food and affection. Not every cat, it seems, shares Holly’s loyalty.

KittyCams also showed most of the cats engaging in risky behavior, including crossing roads and “eating and drinking substances away from home,” risks Holly undoubtedly experienced and seems lucky to have survived.

But there have been other cats who made unexpected comebacks.

“It’s actually happened to me,” said Jackson Galaxy, a cat behaviorist who hosts “My Cat From Hell” on Animal Planet. While living in Boulder, Colo., he moved across town, whereupon his indoor cat, Rabbi, fled and appeared 10 days later at the previous house, “walking five miles through an area he had never been before,” Mr. Galaxy said.

Professor Tabor cited longer-distance reports he considered credible: Murka, a tortoiseshell in Russia, traveling about 325 miles home to Moscow from her owner’s mother’s house in Voronezh in 1989; Ninja, who returned to Farmington, Utah, in 1997, a year after her family moved from there to Mill Creek, Wash.; and Howie, an indoor Persian cat in Australia who in 1978 ran away from relatives his vacationing family left him with and eventually traveled 1,000 miles to his family’s home.

Professor Tabor also said a Siamese in the English village of Black Notley repeatedly hopped a train, disembarked at White Notley, and walked several miles back to Black Notley.

Still, explaining such journeys is not black and white.

In the Florida case, one glimpse through the factual fog comes on the little cat’s feet. While Dr. Bradshaw speculated Holly might have gotten a lift, perhaps sneaking under the hood of a truck heading down I-95, her paws suggest she was not driven all the way, nor did Holly go lightly.

“Her pads on her feet were bleeding,” Ms. Richter said. “Her claws are worn weird. The front ones are really sharp, the back ones worn down to nothing.”

Scientists say that is consistent with a long walk, since back feet provide propulsion, while front claws engage in activities like tearing. The Richters also said Holly had gone from 13.5 to 7 pounds.

Holly hardly seemed an adventurous wanderer, though her background might have given her a genetic advantage. Her mother was a feral cat roaming the Richters’ mobile home park, and Holly was born inside somebody’s air-conditioner, Ms. Richter said. When, at about six weeks old, Holly padded into their carport and jumped into the lap of Mr. Richter’s mother, there were “scars on her belly from when the air conditioner was turned on,” Ms. Richter said.

Scientists say that such early experience was too brief to explain how Holly might have been comfortable in the wild — after all, she spent most of her life as an indoor cat, except for occasionally running outside to chase lizards. But it might imply innate personality traits like nimbleness or toughness.

“You’ve got these real variations in temperament,” Dr. Bekoff said. “Fish can by shy or bold; there seem to be shy and bold spiders. This cat, it could be she has the personality of a survivor.”

He said being an indoor cat would not extinguish survivalist behaviors, like hunting mice or being aware of the sun’s orientation.

The Richters — Bonnie, 63, a retired nurse, and Jacob, 70, a retired airline mechanics’ supervisor and accomplished bowler — began traveling with Holly only last year, and she easily tolerated a hotel, a cabin or the R.V.

But during the Good Sam R.V. Rally in Daytona, when they were camping near the speedway with 3,000 other motor homes, Holly bolted when Ms. Richter’s mother opened the door one night. Fireworks the next day may have further spooked her, and, after searching for days, alerting animal agencies and posting fliers, the Richters returned home catless.

Two weeks later, an animal rescue worker called the Richters to say a cat resembling Holly had been spotted eating behind the Daytona franchise of Hooters, where employees put out food for feral cats.

Then, on New Year’s Eve, Barb Mazzola, a 52-year-old university executive assistant, noticed a cat “barely standing” in her backyard in West Palm Beach, struggling even to meow. Over six days, Ms. Mazzola and her children cared for the cat, putting out food, including special milk for cats, and eventually the cat came inside.

They named her Cosette after the orphan in Les Misérables, and took her to a veterinarian, Dr. Sara Beg at Paws2Help. Dr. Beg said the cat was underweight and dehydrated, had “back claws and nail beds worn down, probably from all that walking on pavement,” but was “bright and alert” and had no parasites, heartworm or viruses. “She was hesitant and scared around people she didn’t know, so I don’t think she went up to people and got a lift,” Dr. Beg said. “I think she made the journey on her own.”

At Paws2Help, Ms. Mazzola said, “I almost didn’t want to ask, because I wanted to keep her, but I said, ‘Just check and make sure she doesn’t have a microchip.’” When told the cat did, “I just cried.”

The Richters cried, too upon seeing Holly, who instantly relaxed when placed on Mr. Richter’s shoulder. Re-entry is proceeding well, but the mystery persists.

“We haven’t the slightest idea how they do this,” Mr. Galaxy said. “Anybody who says they do is lying, and, if you find it, please God, tell me what it is.”

Read More..

Time Warner Cable Ad Campaign Aims at Regaining Customers

Cable companies big and small have been losing television subscribers — millions of them — to satellite and telecommunications competitors for years. But Time Warner Cable says it is ready to claw some of them back.

On Monday, the company — the second-largest cable provider in the country behind Comcast — will begin a marketing campaign aimed at former subscribers who might be having second thoughts about their current video service.

The company says it will spend at least $50 million on broadcast, print, online and direct mail ads for the campaign, which it is calling “The Better Guarantee.”

The ads convey the idea that while the company’s cable service did not always live up to expectations in the past, it has become better.

“We, as a company, are fundamentally different and better than we were a few years ago when these upstart competitors started coming in,” said Jeffrey A. Hirsch, the chief marketing officer for residential services at Time Warner Cable. By upstarts, he was referring to Verizon FiOS and AT&T U-verse, two relatively new fiber optic television and Internet providers that have gained subscribers at the expense of cable providers.

Some of the Time Warner Cable ads specifically challenge Verizon, saying it promised monthly savings that have not panned out.

“That promise of new isn’t such a great promise, and people are starting to come back to Time Warner Cable,” Mr. Hirsch said. “So we decided it’s time to put some muscle behind the idea.”

The campaign announcement comes a week before Time Warner Cable releases its fourth-quarter earnings, which may show deepening losses in television subscribers, known in the industry as basic video subscribers. Industry analysts at Jefferies & Company published a forecast last week that had Time Warner Cable losing 140,000 such subscribers, a slight increase from the 129,000 it lost in the same quarter of 2011. The same forecast had three other cable providers stemming their losses year-over-year.

“The Better Guarantee” is an extension of “Enjoy Better,” a brand-image campaign that Time Warner Cable began last February to retain existing subscribers as well as win new ones. The new ads point to specific improvements the company has made: smartphone apps, on-demand TV options and narrower windows of time for home service calls. Gone are the dreaded four-hour windows, the company says; two-hour windows are now the norm and one-hour windows are being put in place.

In an interview by phone, Mr. Hirsch also mentioned “much faster Internet than we had two, three years ago” and a home security service.

To entice former subscribers to try Time Warner Cable again, the ads promote a 30-day money-back guarantee. “If the consumer doesn’t see that we’ve improved our service, we’ll send them their money back,” said Gregg Fujimoto, a senior vice president for the company.

Some of the ads feature actual subscribers, explaining why they came back to the company. Mr. Fujimoto said there would be use of social networking Web sites as well as traditional advertising media.

Other cable providers, facing the same competition from satellite and telecommunications providers, have also tried to burnish their reputations lately with ad campaigns. Comcast started a new phase of its marketing for Xfinity, its consumer services, last summer. The providers have also invested an enormous amount of money in infrastructure so that their television and Internet services are on par, or better, than their competition’s.

The providers are up against persistent discontent from subscribers who say their monthly bills are too high and their set-top boxes are too slow. Surveys for the University of Michigan’s American Consumer Satisfaction Index have shown for three straight years that Verizon FiOS is the highest-regarded television provider in the country.

AT&T and two satellite providers, DirecTV and Dish Network, have also ranked above the industry average, while Time Warner Cable, Comcast and other cable providers have remained below the average. But the 2012 survey had some good news for Time Warner Cable: the company’s score ticked up four percentage points, the most of any television provider on the index.

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News Analysis: Hollande’s Intervention in Mali Raises Concerns

Fred Dufour/Agence France-Presse — Getty Images

Malian Army soldiers ran a checkpoint in Niono on Friday. Officials said that 1,800 French troops were in Mali, with more coming.

In just two hours last Thursday, after a plea for help from Mali’s interim president, Dioncounda Traoré, Mr. Hollande decided to send in French warplanes and ground troops.

It was supposed to be a quick and dramatic blow that would send the Islamists scurrying back to their hide-outs in northern Mali, buying time for the deployment of an African force to stabilize the situation. Instead it is turning into what looks like a complex and drawn-out military and diplomatic operation that Mr. Hollande’s critics are already calling a desert version of a quagmire, like Vietnam or Afghanistan.

Some here speak of Mr. Hollande’s “Sahelistan.” Valéry Giscard d’Estaing, the former French president, reminded Mr. Hollande of “the danger of a military operation without a clear enemy, with the risk to civilians that is bound to engender hostility among the citizens.” He warned of “neocolonialism.”

Mr. Hollande, who has a reputation for indecisiveness, has certainly taken on a difficult task. The French are fighting to preserve the integrity of a country that is divided in half, of a state that is broken. They are fighting for the survival of an interim government with no democratic legitimacy that took power in the aftermath of a coup.

But Mr. Traoré, 70, does represent the internationally recognized government of Mali, said a senior French official, shrugging. And then, like every French official on the topic, he asked a questioner to imagine the alternative — “another Somalia” on the western edge of Africa, lawless and dominated by Islamic radicals close to Al Qaeda in the Islamic Maghreb, who would set about instituting the harshness of Shariah law all over Mali, stoning adulterers and cutting off the hands of thieves, while engaging in the drug and arms smuggling, kidnapping and terrorism that funds their notion of jihad.

That prospect, the officials insist, is why the entire region, including Algeria, has supported the French intervention, which was also backed by the Security Council. The French initiative has also had public support, if provoking quiet concern about overreaching, from allies like the United States and Britain.

It was not supposed to be this way, French officials and experts acknowledge. Sometime in the autumn, under United Nations Security Council Resolution 2085, African troops from the Economic Community of West African States, or Ecowas, together with a retrained and reinspired Malian Army, were supposed to take back the north of the country. Those African forces were to be trained with the help of the European Union and guided in their mission by French forces in an advisory capacity, with the United States helping to provide financing and airborne reconnaissance, intelligence, air transport and air-to-air refueling.

France was supposed to have a largely civilian role, not itself engaged in fighting and with no troops on the ground. Ecowas and the Malians were supposed to fight their way into northern Mali and clear it of Islamists.

Just 10 days ago, before Mr. Hollande’s sudden action, a senior adviser at the Élysée described how slowly the Mali operation was going. He described the difficulties with Ecowas, with squabbles over financing, training and transporting Ecowas troops, and how hard it had been to get Washington, after the Libyan civil war, to pay attention to a deteriorating situation in Mali and the risks of Islamic terrorism spreading in the Sahel.

The Americans finally started listening to French concerns last September, he said, but had their doubts about how easy it would be to drive the Islamists out of the vastness of northern Mali. And Washington did not consider the Ecowas plan to be well conceived.

The Islamist rebels chose not to wait around, of course, launching their push to the south and prompting French intervention in a singularly leading role. With 1,800 troops now in Mali and a projected total of 2,500, the French do not need help on the ground, officials insist. But they are pushing Washington to move more quickly through the interagency process to provide reconnaissance drones, air transport planes and refueling planes. European and NATO allies like Britain have already moved to help, with the British quickly providing two C-17 transport planes to move troops and equipment.

On Friday, Prime Minister David Cameron of Britain gave explicit support to France and an implicit push to Washington and European allies to do more in West Africa to fight radical Islamic terrorism. “Those who believe that there is a terrorist, extremist Al Qaeda problem in parts of North Africa, but that it is a problem for those places and we can somehow back off and ignore it, are profoundly wrong,” he told Parliament.

John F. Burns contributed reporting from London.

This article has been revised to reflect the following correction:

Correction: January 19, 2013

An earlier version of the caption with the picture atop this article misspelled the name of the Malian town where soldiers were monitoring a checkpoint. It is Niono, not Nioni.

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Jeffrey Sprecher’s Improbable Path to Buying the N.Y.S.E.

WHEN nearly all else had failed, Jeffrey C. Sprecher flew to New York City and crashed at his sisters’ apartment, a cramped walk-up on the Upper West Side, one flight above a noisy bar.

It was January 2000, and Mr. Sprecher had been cold-calling Wall Street for weeks. He was searching desperately for someone to back his small company in Atlanta, a business that was eating up his money and years of his life.

That’s when a black limousine pulled up in front of the bar, Jake’s Dilemma. The limo had been sent by the mighty Goldman Sachs to fetch Mr. Sprecher, and as he sank into the back seat that winter day, he set off on an improbable journey that has since taken him to the pinnacle of American finance.

Today Mr. Sprecher, a man virtually unknown outside of financial circles, is poised to buy the New York Stock Exchange. Not one of the 2,300 or so stocks traded on the New York Stock Exchange (combined value of those shares: about $20.1 trillion). No, Jeff Sprecher is buying the entire New York Stock Exchange.

It sounds preposterous. A businessman from Atlanta blows into New York and walks off with the colonnaded high temple of American capitalism. But if all goes according to plan, his $8.2 billion acquisition, announced a few days before Christmas, will close later this year. And with that, 221 years of Wall Street history will come to an end. No more will New York be the master of the New York Stock Exchange. Instead, from its bland headquarters 750 miles from Wall Street, Mr. Sprecher’s young company, IntercontinentalExchange, will run the largest stock exchange in the nation and the world.

Mr. Sprecher, 57, certainly plays the role of a wily upstart. He may wear power suits and a Patek Philippe watch, but he comes across as unusually casual and self-deprecating for a man in his position. He pokes fun at himself for his shortcomings — “I don’t know how to manage people,” he says — and his love of obscure documentaries.

How the New York Stock Exchange fell into Mr. Sprecher’s hands is, at heart, a story of the disruptive power of innovation. ICE, as IntercontinentalExchange is known, did not even exist 13 years ago. It has no cavernous trading floor, no gilded halls, no sweaty brokers braying for money on the financial markets. What it has is technology.

Like many young companies that are upending the old order in business, ICE has used computer power to do things faster and cheaper, if not always better, than people can. Its rapid ascent reflects a new Wall Street where high-speed computers now dominate trading, sometimes with alarming consequences. New, electronic trading systems have greatly reduced the cost of buying and selling stocks, thus saving mutual funds — and, by extension, ordinary investors — countless millions. But they have also helped usher in a period of hair-raising volatility.

Mr. Sprecher (pronounced SPRECK-er) has probably done more than anyone else to dismantle the trading floors of old and replace human brokers with machines. Along the way, he and ICE have traced an arc through some of the defining business stories of our time — from the rise and fall of Enron, to the transformation of old-school investment banks into vast trading operations, to the Wall Street excesses that not long ago helped derail the entire economy. Now, after a series of bold acquisitions, he is about to become the big boss of the Big Board.

Does it really matter who owns the New York Stock Exchange and its parent company, NYSE Euronext? For most people, stock exchanges are probably a bit like plumbing. Most of us don’t think much about them — until something goes wrong. But lately, some things have gone spectacularly wrong.

One sign of trouble came in 2010, when an errant trade ricocheted through computer networks and touched off one of the most harrowing moments in stock market history. The Dow Jones industrial average plunged 900 points in a matter of minutes, and a new phrase entered the lexicon: flash crash.

Since then, flash crashes in individual stocks have been remarkably common, as the centuries-old system of central exchanges has given way to a field of competing electronic systems.

ICE wasn’t involved in any of these problems. In fact, it has been praised as one of the first exchanges to put limits on lightning-quick, high-frequency trading. This points to Mr. Sprecher’s deftness in piloting his company through periods of regulation, deregulation and now re-regulation.

While many banking executives have clashed with Washington, Mr. Sprecher has sensed the changing winds and tacked accordingly. He also stays close — some say too close — to the powerful Wall Street firms that are his customers.

It is perhaps unsurprising that some of the people who make their living on the Big Board’s floor are a bit nervous about the exchange’s new boss. But Mr. Sprecher says they have nothing to fear. His friends and business associates say he could actually turn out to be the best hope for restoring trust in the stock market. After all, he has beaten the odds before.

“There were a number of times when the odds were long, but he wasn’t deterred from stepping in,” says James Newsome, who was Mr. Sprecher’s regulator at the Commodity Futures Trading Commission before becoming his competitor as chief executive of the New York Mercantile Exchange. “A lot of people, if they don’t think they will win, they won’t participate. Jeff doesn’t operate like that.”

For now, Mr. Sprecher is still spending much of his time at ICE’s headquarters in suburban Atlanta. The contrast with the New York Stock Exchange is striking. Behind its neoclassical face, the Big Board is a sprawling labyrinth of historic oil paintings, gilded leather chairs, stained wood and elegant dining rooms — all set amid crowds of gawking tourists.

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Well: A Great Grain Adventure

This week, the Recipes for Health columnist Martha Rose Shulman asks readers to go beyond wild rice and get adventurous with their grains. She offers new recipes with some unusual grains you may not have ever cooked or eaten. Her recipes this week include:

Millet: Millet can be used in bird seed and animal feed, but the grain is enjoying a renaissance in the United States right now as a great source of gluten-free nutrition. It can be used in savory or sweet foods and, depending on how it’s cooked, can be crunchy or creamy. To avoid mushy millet, Ms. Shulman advises cooking no more than 2/3 cup at a time. Toast the seeds in a little oil first and take care not to stir the millet once you have added the water so you will get a fluffy result.

Triticale: This hearty, toothsome grain is a hybrid made from wheat and rye. It is a good source of phosphorus and a very good source of magnesium. It has a chewy texture and earthy flavor, similar to wheatberries.

Farro: Farro has a nutty flavor and a chewy texture, and holds up well in cooking because it doesn’t get mushy. When using farro in a salad, cook it until you see that the grains have begun to splay so they won’t be too chewy and can absorb the dressing properly.

Buckwheat: Buckwheat isn’t related to wheat and is actually a great gluten-free alternative. Ms. Shulman uses buckwheat soba noodles to add a nutty flavor and wholesomeness to her Skillet Soba Salad.

Here are five new ways to cook with grains.

Skillet Brown Rice, Barley or Triticale Salad With Mushrooms and Endive: Triticale is a hybrid grain made from wheat and rye, but any hearty grain would work in this salad.

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Skillet Beet and Farro Salad: This hearty winter salad can be a meal or a side dish, and warming it in the skillet makes it particularly comforting.

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Warm Millet, Carrot and Kale Salad With Curry-Scented Dressing: Millet can be tricky to cook, but if you are careful, you will be rewarded with a fluffy and delicious salad.

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Skillet Wild Rice, Walnut and Broccoli Salad: Broccoli flowers catch the nutty, lemony dressing in this winter salad.

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Skillet Soba, Baked Tofu and Green Bean Salad With Spicy Dressing: The nutty flavor of buckwheat soba noodles makes for a delicious salad.

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Read More..

Well: A Great Grain Adventure

This week, the Recipes for Health columnist Martha Rose Shulman asks readers to go beyond wild rice and get adventurous with their grains. She offers new recipes with some unusual grains you may not have ever cooked or eaten. Her recipes this week include:

Millet: Millet can be used in bird seed and animal feed, but the grain is enjoying a renaissance in the United States right now as a great source of gluten-free nutrition. It can be used in savory or sweet foods and, depending on how it’s cooked, can be crunchy or creamy. To avoid mushy millet, Ms. Shulman advises cooking no more than 2/3 cup at a time. Toast the seeds in a little oil first and take care not to stir the millet once you have added the water so you will get a fluffy result.

Triticale: This hearty, toothsome grain is a hybrid made from wheat and rye. It is a good source of phosphorus and a very good source of magnesium. It has a chewy texture and earthy flavor, similar to wheatberries.

Farro: Farro has a nutty flavor and a chewy texture, and holds up well in cooking because it doesn’t get mushy. When using farro in a salad, cook it until you see that the grains have begun to splay so they won’t be too chewy and can absorb the dressing properly.

Buckwheat: Buckwheat isn’t related to wheat and is actually a great gluten-free alternative. Ms. Shulman uses buckwheat soba noodles to add a nutty flavor and wholesomeness to her Skillet Soba Salad.

Here are five new ways to cook with grains.

Skillet Brown Rice, Barley or Triticale Salad With Mushrooms and Endive: Triticale is a hybrid grain made from wheat and rye, but any hearty grain would work in this salad.

---

Skillet Beet and Farro Salad: This hearty winter salad can be a meal or a side dish, and warming it in the skillet makes it particularly comforting.

---

Warm Millet, Carrot and Kale Salad With Curry-Scented Dressing: Millet can be tricky to cook, but if you are careful, you will be rewarded with a fluffy and delicious salad.

---

Skillet Wild Rice, Walnut and Broccoli Salad: Broccoli flowers catch the nutty, lemony dressing in this winter salad.

---

Skillet Soba, Baked Tofu and Green Bean Salad With Spicy Dressing: The nutty flavor of buckwheat soba noodles makes for a delicious salad.

---

Read More..