Life, Interrupted: Brotherly Love

Life, Interrupted

Suleika Jaouad writes about her experiences as a young adult with cancer.

There are a lot of things about having cancer in your 20s that feel absurd. One of those instances was when I found myself calling my brother Adam on Skype while he was studying abroad in Argentina to tell him that I had just been diagnosed with leukemia and that — no pressure — he was my only hope for a cure.

Today, my brother and I share almost identical DNA, the result of a successful bone marrow transplant I had last April using his healthy stem cells. But Adam and I couldn’t be more different. Like a lot of siblings, we got along swimmingly at one moment and were in each other’s hair the next. My younger brother by two years, he said I was a bossy older sister. I, of course, thought I knew best for my little brother and wanted him to see the world how I did. My brother is quieter, more reflective. I’m a chronic social butterfly who is probably a bit too impulsive and self-serious. I dreamed of dancing in the New York City Ballet, and he imagined himself playing in the N.B.A. While the sounds of the rapper Mos Def blared from Adam’s room growing up, I practiced for concerto competitions. Friends joked that one of us had to be adopted. We even look different, some people say. But really, we’re just siblings like any others.

When I was diagnosed with cancer at age 22, I learned just how much cancer affects families when it affects individuals. My doctors informed me that I had a high-risk form of leukemia and that a bone marrow transplant was my only shot at a cure. ‘Did I have any siblings?’ the doctors asked immediately. That would be my best chance to find a bone marrow match. Suddenly, everyone in our family was leaning on the little brother. He was in his last semester of college, and while his friends were applying to jobs and partying the final weeks of the school year away, he was soon shuttling from upstate New York to New York City for appointments with the transplant doctors.

I’d heard of organ transplants before, but what was a bone marrow transplant? The extent of my knowledge about bone marrow came from French cuisine: the fancy dish occasionally served with a side of toasted baguette.

Jokes aside, I learned that cancer patients become quick studies in the human body and how cancer treatment works. The thought of going through a bone marrow transplant, which in my case called for a life-threatening dose of chemotherapy followed by a total replacement of my body’s bone marrow, was scary enough. But then I learned that finding a donor can be the scariest part of all.

It turns out that not all transplants are created equal. Without a match, the path to a cure becomes much less certain, in many cases even impossible. This is particularly true for minorities and people from mixed ethnic backgrounds, groups that are severely underrepresented in bone marrow registries. As a first generation American, the child of a Swiss mother and Tunisian father, I suddenly found myself in a scary place. My doctors worried that a global, harried search for a bone marrow match would delay critical treatment for my fast-moving leukemia.

That meant that my younger brother was my best hope — but my doctors were careful to measure hope with reality. Siblings are the best chance for a match, but a match only happens about 25 percent of the time.

To our relief, results showed that my brother was a perfect match: a 10-out-of-10 on the donor scale. It was only then that it struck me how lucky I had been. Doctors never said it this way, but without a match, my chances of living through the next year were low. I have met many people since who, after dozens of efforts to encourage potential bone marrow donors to sign up, still have not found a match. Adding your name to the bone marrow registry is quick, easy and painless — you can sign up at marrow.org — and it just takes a swab of a Q-tip to get your DNA. For cancer patients around the world, it could mean a cure.

The bone marrow transplant procedure itself can be dangerous, but it is swift, which makes it feel strangely anti-climactic. On “Day Zero,” my brother’s stem cells dripped into my veins from a hanging I.V. bag, and it was all over in minutes. Doctors tell me that the hardest part of the transplant is recovering from it. I’ve found that to be true, and I’ve also recognized that the same is true for Adam. As I slowly grow stronger, my little brother has assumed a caretaker role in my life. I carry his blood cells — the ones keeping me alive — and he is carrying the responsibility, and often fear and anxiety, of the loving onlooker. He tells me I’m still a bossy older sister. But our relationship is now changed forever. I have to look to him for support and guidance more than I ever have. He’ll always be my little brother, but he’s growing up fast.


Suleika Jaouad (pronounced su-LAKE-uh ja-WAD) is a 24-year-old writer who lives in New York City. Her column, “Life, Interrupted,” chronicling her experiences as a young adult with cancer, appears regularly on Well. Follow @suleikajaouad on Twitter.

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Advertising: Some Marketers Rethink Super Bowl Ad Previews





FEW on Madison Avenue who emulate the habits of highly effective people would admit to borrowing from the Nixon White House. But as marketers that will advertise in Super Bowl XLVII plan pregame strategies, many are opting for what was described during the Watergate era as a modified limited hangout.




Those marketers, which include Kraft Foods and Procter & Gamble, are deciding they will share part — but not all — of their Super Bowl commercials before the spots are broadcast by CBS on Feb. 3. Their decisions stand in contrast to what brands like Acura and Volkswagen did in the last two Super Bowls: offer consumers opportunities, days or weeks before the games, to watch online the entire spots or longer versions.


The increasing willingness of consumers to share information about Super Bowl ads on social media like Facebook, Twitter and YouTube has been encouraging sponsors to provide sneak peeks of the commercials. That departed from what Super Bowl sponsors had done for decades: stay mum, hoping to capitalize on the element of surprise to stimulate conversation and coverage.


But some executives say they see disadvantages to previewing Super Bowl spots in full because doing so could diminish, to use a term from another White House, the shock and awe.


“Right now, our plan is to hold back the spot till the day of the game,” said Chris Lillich, associate marketing director for North America laundry at Procter & Gamble, which will run a 30-second spot for Tide in the third quarter.


Providing full commercials in advance is “certainly a valid strategy,” Mr. Lillich said. “But we think doing the ‘big reveal’ in the game is going to do the best for us.”


Procter is scheduling a “significant” teaser campaign to begin next week, which ought to “generate a lot of buzz and still allow us to have that ‘big reveal,’ ” he said.


The Tide commercial, by Saatchi & Saatchi in New York, part of the Publicis Groupe, will feature the two teams to face each other in Super Bowl XLVII. It comes at the end of the first season of a multiyear deal designating Tide as the official detergent of the National Football League.


Kraft, like Procter, also intends to run a 30-second commercial in the third quarter of the game. The Kraft spot will be for MiO Fit, a new variety of its MiO line of “liquid water enhancer” that is to compete with sports beverages. Like Procter, Kraft will run a teaser campaign for its spot but resist the full Monty until the game.


“It has become more expected to do the prerelease,” said Doug Weekes, vice president for refreshment beverages at Kraft, and “it’s very tempting.”


But the concern is that previews would make the MiO Fit commercial “just a little bit less special,” Mr. Weekes said. “We prefer keeping it a surprise for our consumers.”


The star of the MiO Fit spot, by the New York office of Taxi, part of WPP, is the comedian Tracy Morgan. Just as the content of the commercial will be “totally unexpected” by viewers, said Michael Pierantozzi, co-executive creative director at Taxi New York, Mr. Morgan “is a totally unexpected sports-drink spokesman.”


“It’s a big, fun spot,” Mr. Pierantozzi said. “We wanted to save it for the Super Bowl because it’s the kind of spot you need to watch on the big screen on Super Bowl Sunday.”


Other marketers said they considered the surprise-and-delight approach before determining the revelatory route would be more rewarding.


“For me, it’s all about maximizing exposure,” said Steve Cannon, president and chief executive at Mercedes-Benz USA, which will run in the fourth quarter a one-minute commercial, by Merkley & Partners in New York, an Omnicom Group agency, for the 2014 CLA small coupe.


Even if millions of people watch the commercial online before the game, “it’s still going to be brand-new for 98 percent of the population,” he said, and such previews help defray the “big expense” of buying time in the game.


Five CLA teasers are to begin on television on Sunday, using the Rolling Stones song to be heard in the Super Bowl spot, “Sympathy for the Devil.” (That’s a plot clue — hint, hint.) Ten days later, a preview of the Super Bowl spot, in the form of a 90-second version, is to appear on Facebook and YouTube.


On Jan. 28, the Taco Bell division of Yum Brands plans a preview of its one-minute spot that will run in the second or third quarter of the Super Bowl. “Why not reward the people who love you?” asked Brian Niccol, chief marketing and innovation officer at Taco Bell. “I don’t think it does anything but amplify.”


Employee previews are planned, too. “We have access to all our restaurants via the Internet, and we’ll use that to share the ad,” Mr. Niccol said. “There are no bigger advocates for the brand than our team members.”


The plot of the Taco Bell commercial, about an unexpected night out for a group of aging friends, is evocative of “Cocoon” or the “Kick the Can” segment of “Twilight Zone: the Movie.” The spot will feature a Spanish version of the hit song “We Are Young.”


The agency creating the Taco Bell commercial — Deutsch L.A., part of the Interpublic Group of Companies — created the Volkswagen commercials in the 2011 and 2012 Super Bowls that benefited mightily from early releases of longer versions on YouTube.


“The people who viewed them and shared them before the games were the ones to tell everyone at the Super Bowl parties, ‘Quiet down, here comes that Volkswagen spot,’ ” said Michael Sheldon, chief executive at Deutsch L.A.


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Pakistan Rejects Preacher’s Politics and Says He Is at Risk





ISLAMABAD, Pakistan — Two days after a charismatic preacher swept into the capital surrounded by thousands of supporters, Pakistan’s government responded by rejecting his political agenda and hinting that an operation to dislodge him was imminent.




Interior Minister Rehman Malik told reporters on Wednesday that there were indications that suicide bombers planned to target the preacher, Muhammad Tahir-ul Qadri, who is in a bulletproof container near Parliament.


Mr. Qadri and his boisterous supporters, estimated at 25,000 people, could be the subject of a “targeted operation” as early as Thursday, Mr. Malik said. “For the safety of the women and children in the protest, I request you to leave by tomorrow,” he said at a news conference.


Mr. Qadri, 61, who has demanded that the government resign to make way for a caretaker administration, insisted that he was standing firm, but also suggested the standoff could be resolved within a couple of days, although he declined to specify how.


“We are in the victory zone and about to achieve our target,” he told The New York Times, speaking inside the fortified container, mounted on the back of a truck, from which he has delivered several fiery speeches. “The march will be successful in the next one or two days at most.”


Earlier, the information minister, Qamar Zaman Kaira, mocked Mr. Qadri’s demands at a news conference, and accused him of using the many women and children among his supporters as “human shields.” But Mr. Kaira said, “The people will not stand by him.” The government was showing some teeth after Mr. Qadri managed to lead his supporters into the capital, despite numerous obstacles, leaving officials looking outwitted.


The government’s authority was also challenged on Tuesday by the Supreme Court, which ordered the arrest of the prime minister, Raja Pervez Ashraf, as part of a corruption prosecution. The government has signaled that it intends to challenge the order when the case comes to court on Thursday morning; officials see the move as part of a long-running proxy battle between the chief justice, Iftikhar Muhammad Chaudhry, and the president, Asif Ali Zardari.


Pakistan’s military, meanwhile, has been grappling with its longtime foe India in the disputed province of Kashmir, where at least five soldiers from both sides have died in a series of skirmishes over the past two weeks.


In the latest episode, Pakistan said Wednesday that Indian troops had shot a Pakistani soldier at a position named Kundi, and lodged an official complaint with New Delhi. India denied responsibility. The tensions have raised worries that months of steady diplomatic progress between the rival neighbors could be undone. But hopes for a resolution of the dispute rose late on Wednesday when, after a phone conversation between senior commanders on both sides, India said an agreement to calm the situation had been reached.


Pakistan’s director general of military operations, Maj. Gen. Ashfaq Nadeem, spoke for 10 minutes with his Indian counterpart, Lt. Gen. Vinod Bhatia, an Indian spokesman told reporters.


The spokesman, Col. Jagdeep Dahiya, told Agence France-Presse that the Pakistani general “said strict instructions have been passed not to violate the cease-fire.”


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Gadgetwise Blog: From Disney, a Video Game Universe on One Platform

Disney Interactive Studios went to great pains to lay out its new multiplatform gaming initiative, Disney Infinity, and with good reason. Infinity, which is to be released in June, will have a lot of elements at the start, and has the potential to grow into a behemoth.

As a new platform for Disney video games, Infinity will incorporate Disney franchises and characters, similar to Kingdom Hearts, a series of video games that was first released in 2002. Any property from the Disney vault, including Pixar characters, could be included in the Infinity platform.

But Disney upped the ante by adding physical toys, like those used in the Skylanders video game, which has been a hot seller for Activision. Toys will include collectible figures based on popular characters and hexagonal discs that offer special powers or gadgets that can be used in the games. The games will be sold as virtual play sets that players unlock by placing a figure on a specially designed base.

Infinity will initially be compatible across all gaming consoles, and will eventually be made available online and on mobile devices. Disney plans to start the line with 17 interactive figures and three play sets based on “Monsters University,” “The Incredibles” and “Pirates of the Caribbean” franchises.

The Infinity play sets will have typical story-driven challenges in which players solve puzzles and defeat enemies. Along the way, players can collect characters, vehicles and gadgets and save them in a virtual “toy box” for later play.

The toy box was inspired by the “Toy Story 3” video game, which included a toy box mode that allowed customized play, similar to the way a child would play with toys: by pulling them randomly from a toy box. Recognizing the popularity of the toy box mode, Disney Interactive sought to expand that no rules mentality. With Infinity’s toy box, Sulley from “Monsters University” can fight alongside Mr. Incredible, for instance, or the pirate Jack Sparrow can take a ride in Lightning McQueen from “Cars.”

In an unprecedented move, Disney will allow Infinity players to create their own games, similar to Minecraft, and share them with the community of other Infinity users. Players can use their imaginations to create new terrains, buildings and roadways, and then add interactive experiences, like plates that trigger explosions or robots that spawn enemy fighters.

The prices will be comparable to other new video game releases, with the starter pack costing $75. New play sets will be $35 each, and the collectible figures will run about $13 each, or $30 for a set of three.

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Study Confirms Benefits of Flu Vaccine for Pregnant Women


While everyone is being urged to get the flu vaccine as soon as possible, some pregnant women avoid it in the belief that it may harm their babies. A large new study confirms that they should be much more afraid of the flu than the vaccine.


Norwegian researchers studied fetal death among 113,331 women pregnant during the H1N1 flu pandemic of 2009-2010. Some 54,065 women were unvaccinated, 31,912 were vaccinated during pregnancy, and 27,354 were vaccinated after delivery. The scientists then reviewed hospitalizations and doctor visits for the flu among the women.


The results were published on Thursday in The New England Journal of Medicine.


The flu vaccine was not associated with an increased risk for fetal death, the researchers found, and getting the shot during pregnancy reduced the risk of the mother getting the flu by about 70 percent. That was important, because fetuses whose mothers got the flu were much more likely to die.


Unvaccinated women had a 25 percent higher risk of fetal death during the pandemic than those who had had the shot. Among pregnant women with a clinical diagnosis of influenza, the risk of fetal death was nearly doubled. In all, there were 16 fetal deaths among the 2,278 women who were diagnosed with influenza during pregnancy.


Dr. Marian Knight, a professor at the perinatal epidemiology unit of the University of Oxford, who was not involved in the research, called it “a high-quality national study” that shows “there is no evidence of an increased risk of fetal death in women who have been immunized. Clinicians and women can be reassured about the safety of the vaccine in the second and third trimesters of pregnancy.”


The Norwegian health system records vaccinations of individuals and maintains linked registries to track effects and side effects. The lead author, Dr. Camilla Stoltenberg, director of the Norwegian Institute of Public Health, said that there are few countries with such complete records.


“This is a great study,” said Dr. Denise J. Jamieson, an obstetrician and a medical officer at the Centers for Disease Control and Prevention, who was not involved in the work. “It’s nicely done, with good data, and it’s additional information about the importance of the flu vaccine for pregnant women. It shows that it’s effective and might reduce the risk for fetal death.”


In Norway, the vaccine is recommended only in the second and third trimesters, so the study includes little data on vaccination in the first trimester. The C.D.C. recommends the vaccine for all pregnant women, regardless of trimester.


“We knew from other studies that the vaccine protects the woman and the newborn,” Dr. Stoltenberg said. “This study clearly indicates that it protects fetuses as well. I seriously suggest that pregnant women get vaccinated during every flu season.”


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Study Confirms Benefits of Flu Vaccine for Pregnant Women


While everyone is being urged to get the flu vaccine as soon as possible, some pregnant women avoid it in the belief that it may harm their babies. A large new study confirms that they should be much more afraid of the flu than the vaccine.


Norwegian researchers studied fetal death among 113,331 women pregnant during the H1N1 flu pandemic of 2009-2010. Some 54,065 women were unvaccinated, 31,912 were vaccinated during pregnancy, and 27,354 were vaccinated after delivery. The scientists then reviewed hospitalizations and doctor visits for the flu among the women.


The results were published on Thursday in The New England Journal of Medicine.


The flu vaccine was not associated with an increased risk for fetal death, the researchers found, and getting the shot during pregnancy reduced the risk of the mother getting the flu by about 70 percent. That was important, because fetuses whose mothers got the flu were much more likely to die.


Unvaccinated women had a 25 percent higher risk of fetal death during the pandemic than those who had had the shot. Among pregnant women with a clinical diagnosis of influenza, the risk of fetal death was nearly doubled. In all, there were 16 fetal deaths among the 2,278 women who were diagnosed with influenza during pregnancy.


Dr. Marian Knight, a professor at the perinatal epidemiology unit of the University of Oxford, who was not involved in the research, called it “a high-quality national study” that shows “there is no evidence of an increased risk of fetal death in women who have been immunized. Clinicians and women can be reassured about the safety of the vaccine in the second and third trimesters of pregnancy.”


The Norwegian health system records vaccinations of individuals and maintains linked registries to track effects and side effects. The lead author, Dr. Camilla Stoltenberg, director of the Norwegian Institute of Public Health, said that there are few countries with such complete records.


“This is a great study,” said Dr. Denise J. Jamieson, an obstetrician and a medical officer at the Centers for Disease Control and Prevention, who was not involved in the work. “It’s nicely done, with good data, and it’s additional information about the importance of the flu vaccine for pregnant women. It shows that it’s effective and might reduce the risk for fetal death.”


In Norway, the vaccine is recommended only in the second and third trimesters, so the study includes little data on vaccination in the first trimester. The C.D.C. recommends the vaccine for all pregnant women, regardless of trimester.


“We knew from other studies that the vaccine protects the woman and the newborn,” Dr. Stoltenberg said. “This study clearly indicates that it protects fetuses as well. I seriously suggest that pregnant women get vaccinated during every flu season.”


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Flublok, a Flu Vaccine, Wins F.D.A. Approval


A new type of flu vaccine won regulatory approval on Wednesday, and its manufacturer said that limited supplies are expected to be available this winter.


The vaccine, developed by a small company called Protein Sciences, is made with a process that does not require the virus to be grown in chicken eggs, as is now generally done. That means a vaccine could be ready weeks earlier in the event of a pandemic.


“This approval represents a technological advance in the manufacturing of an influenza vaccine,” Dr. Karen Midthun, a senior official at the Food and Drug Administration, said in a statement announcing the agency’s approval of the product, which is called Flublok.


The approval comes during one of the more severe flu seasons in recent years, with many Americans rushing to find diminishing supplies of vaccine and spot shortages being reported.


Manon Cox, the chief executive of Protein Sciences, said the company could have about 150,000 doses ready to distribute later this flu season. That is a relatively small amount, but it could be particularly helpful for people who do not get flu shots now because they are allergic to eggs.


A spokeswoman for the F.D.A. said the timing of the approval was unrelated to the current flu season.


Most flu vaccines are made by growing the virus in chicken eggs, then inactivating or killing it, a long process.


Flublok, by contrast, consists only of a protein — hemagglutinin — from the virus. The protein is made by putting the gene for hemagglutinin into a virus that infects insect cells. Those cells, from the fall armyworm, are grown in culture and churn out the protein. Neither eggs nor the live virus are used, though viral genetic information is needed.


While new for flu, such protein-based vaccines are used to prevent some other diseases.


Protein Sciences, a privately held company in Meriden, Conn., first applied for approval nearly five years ago. It was turned down twice, in part because of the novelty of using insect cells. “Every time we were asked to do more and more studies to prove that this cell substrate was safe,” Ms. Cox said.


The company was close to bankruptcy in 2009 when it received a federal contract worth tens of millions of dollars to help develop its vaccine.


The vaccine is approved only for adults 18 to 49 years old. In a clinical trial, Flublok was about 44.6 percent effective against all influenza strains, not just the three contained in the vaccine, the F.D.A. said. As with current vaccines, Flublok will need to change each year to match the flu strains in circulation.


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U.S. Criticizes Egypt’s Leader for Anti-Semitic Remarks





CAIRO — A White House spokesman on Tuesday condemned anti-Semitic comments made by President Mohamed Morsi before he took office, calling on him to “make clear this kind of rhetoric is not acceptable or productive in a democratic Egypt.”




In a three-year-old video clip that resurfaced recently, Mr. Morsi, then a leader of the Muslim Brotherhood, urged Egyptians to “nurse our children and our grandchildren on hatred” for Jews and Zionists. In another video clip from 2010 that was recently distributed by a Washington research group, Mr. Morsi referred to “Zionists” as “these bloodsuckers who attack the Palestinians, these warmongers, the descendants of apes and pigs.”


Asked about Mr. Morsi’s anti-Semitic statements during a briefing at the White House, Jay Carney, the press secretary, said, “We have raised our concerns over these remarks with the government of Egypt.”


He added: “We completely reject these statements, as we do any language that espouses religious hatred. This kind of discourse has been acceptable in the region for far too long and is counter to the goal of peace. President Morsi should make clear that he respects people of all faiths.”


Representatives of Mr. Morsi have declined repeated requests to comment on the remarks, and on Tuesday they again remained silent.


Though inflammatory anti-Semitism is a staple of political discourse of all stripes in Egypt, Mr. Morsi’s vitriolic statements threaten to undermine his efforts to build a reputation as a leader for moderation and stability in the Middle East. And attention to his remarks may embolden critics in Israel and the West who distrust his commitment to peace with Israel because of his background as an Islamist.


What is more, Mr. Morsi already faces attacks from ultraconservative Islamists and the left that he is too close to the United States and, by extension, Israel. Were he to back away from his remarks, he could become more vulnerable to such criticism.


Mr. Carney emphasized that the White House was still ready to work with the Egyptian president. “Since taking office, President Morsi has reaffirmed Egypt’s commitment to its peace treaty with Israel in both word and deed and has proved willing to work with us toward shared objectives, including a cease-fire during the crisis in Gaza last year,” he said.


“This is about action,” Mr. Carney added. “It’s about deeds.”


Although as a Brotherhood leader Mr. Morsi was a fiery critic of Israeli policies toward the Palestinians, his tone as president has been far more civil. He has done little to reshape Egyptian policy toward the Jewish state, and he has worked to maintain close ties with Washington.


The video clip about “apes and pigs” was unearthed in early January by the Middle East Media Research Institute, a Washington group that monitors Arabic news media for anti-Semitic statements.


The other clip, about nurturing hatred, was broadcast on Friday by an Egyptian television satirist, Bassem Youssef, who models his program on “The Daily Show With Jon Stewart.” He often uses footage of public figures for satire and is building a reputation for finding memorable examples of bigotry or extremism. His clip came from a video of a speech by Mr. Morsi in his hometown in the Nile Delta in early 2010 that was publicly available on a Web site run by the Muslim Brotherhood.


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Bits Blog: Facebook Unveils a New Search Tool

8:53 p.m. | Updated

MENLO PARK, Calif. — Facebook has spent eight years nudging its users to share everything they like and everything they do. Now, the company is betting it has enough data so that people can find whatever they want on Facebook. And on Tuesday, it unveiled a new tool to help them dig for it.

The tool, which the company calls graph search, is Facebook’s most ambitious stab at overturning the Web search business ruled by its chief rival, Google. It is also an effort to elbow aside other Web services designed to unearth specific kinds of information, like LinkedIn for jobs, Match for dates and Yelp for restaurants.

Facebook has spent over a year honing graph search, said Mark Zuckerberg, the company’s co-founder and chief executive, at an event here at Facebook’s headquarters introducing the new product. He said it would enable Facebook users to search their social network for people, places, photos and things that interest them.

That might include, Mr. Zuckerberg offered, Mexican restaurants in Palo Alto that his friends have “liked” on Facebook or checked into. It might be used to find a date, dentist or job, other Facebook executives said.

“Graph search,” Mr. Zuckerberg said, “is a completely new way to get information on Facebook.”

Graph search will be immediately available to a limited number of Facebook users — in the “thousands,” Mr. Zuckerberg said — and gradually extended to the rest.

Every Internet platform company has been interested in conquering search.

But Facebook search differs from other search services because of the mountain of social data the company has collected over the years. It knows which parks your friends like to take their children to, or which pubs they like to visit, and who among their network is single and lives nearby.

The company is betting that its users are more eager to hear their friends’ recommendations for a restaurant than advice from a professional food critic or from a stranger on Yelp.

Its search tool is based on the premise that the data within Facebook is enough and that its users will have little reason to venture outside its blue walled garden. What they cannot find inside the garden, its search partner, Bing, a Microsoft product, will help them find on the Web.

For now, the Facebook tool will mine its users’ pictures, likes and check-ins, but not their status updates. Graph search, Mr. Zuckerberg explained, is aimed at answering questions based on the data contained in your social network, not serving you a list of links to other Web sites.

Say, for example, you are searching for a grocery store in Manhattan. You would type that question into a box on your Facebook page and the results would show stores your friends liked or where they had checked in.

It remains unclear how users will react to having others mine the data they share on Facebook. Mr. Zuckerberg took pains to reassure users that what they post would be found only if they wanted it to be found. Before the new search tool is available to them, he said, users will see this message: “Please take some time to review who can see your stuff.” Facebook tweaked its privacy controls last December.

Mr. Zuckerberg said Tuesday that initially, photos posted on Instagram, which Facebook owns, would not be part of the database of photos that can be searched. Nor would he specify how soon graph search would be available to those who log in using the Facebook app on their cellphones.

The search tool is plainly designed with an eye toward profits. If done right, said Brian Blau, an analyst with Gartner, it could offer marketers a more precise signal of a Web user’s interests. “It’s going to lend itself to advertising or other revenue-generating products that better matches what people are looking for,” he said. “Advertisers are going to be able to better target what you’re interested in. It’s a much more meaningful search than keyword search.”

News of the new search tool offered a modest lift to Facebook shares, which rose 2.7 percent to a close at $30.10 Tuesday. Google remained stable, with a share price of nearly $725. Google retains two-thirds of the search market, and Facebook’s search tool by itself is not likely to affect Google’s business.

Still, introduction of graph search sharpens the divide between Facebook and Google.

“If Facebook can truly provide relevant answers based on mining data from the social graph, it has an advantage,” said Venkat N. Venkatraman, a business professor at Boston University.

Google has been scrambling for several years to collect social data and incorporate it into search results, as Web users increasingly turn to social networks to seek friends’ recommendations.

It introduced Google Plus, its Facebook rival, in 2011, and from the beginning said its main purpose was to use social information to improve and personalize all Google products, from search to maps to ads. Last year, Google began showing posts, photos, profiles and conversations from Google Plus in Google search results. A search for restaurants in Seattle, for instance, could show posts and photos shared by friends in addition to links from around the Web. Google declined to comment for this article.

The kind of personal search that Facebook is promising is rife with potential privacy hazards, which Mr. Zuckerberg acknowledged repeatedly. “The search we wanted to build is privacy aware,” he maintained. “On Facebook, most of the things people share with you isn’t public.”

The American Civil Liberties Union immediately posted a warning, reminding Facebook users to review their privacy settings. It pointed out that advertisers who, until now, could target only certain categories of people anonymously — “users under 35 who live in Texas,” for instance — could now find specific users under 35 who live in Texas, if their privacy settings allowed them to be found. It cautioned that “controlling your personal data means controlling not only who can see your information but how it can be found and what can be done with it.”

But Facebook pointed out that even though a business owner could personally search for specific personal data, a brand page could not. Detailed searching of Facebook data for the sake of sending promotional messages would violate the site’s internal policies.

The search team was led by two former Google engineers, Lars Rasmussen and Tom Stocky. As they explained in a blog post on the Facebook Engineering Department page, graph search solves a problem of Facebook’s own making: it has collected so much information.

“As people shared more and more content, we saw that we needed to give them better ways to explore and enjoy those stories and memories,” they wrote.

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Personal Best: Training Insights From Star Athletes

Of course elite athletes are naturally gifted. And of course they train hard and may have a phalanx of support staff — coaches, nutritionists, psychologists.

But they often have something else that gives them an edge: an insight, or even an epiphany, that vaults them from the middle of the pack to the podium.

I asked several star athletes about the single realization that made the difference for them. While every athlete’s tale is intensely personal, it turns out there are some common themes.

Stay Focused

Like many distance swimmers who spend endless hours in the pool, Natalie Coughlin, 30, used to daydream as she swam laps. She’d been a competitive swimmer for almost her entire life, and this was the way she — and many others — managed the boredom of practice.

But when she was in college, she realized that daydreaming was only a way to get in the miles; it was not allowing her to reach her potential. So she started to concentrate every moment of practice on what she was doing, staying focused and thinking about her technique.

“That’s when I really started improving,” she said. “The more I did it, the more success I had.”

In addition to her many victories, Ms. Coughlin won five medals in the 2008 Beijing Olympics, including a gold medal in the 100-meter backstroke.

Manage Your ‘Energy Pie’

In 1988, Steve Spence, then a 25-year-old self-coached distance runner, was admitted into the United States Long Distance Runner Olympic Development Program. It meant visiting David Martin, a physiologist at Georgia State University, several times a year for a battery of tests to measure Mr. Spence’s progress and to assess his diet.

During dinner at Dr. Martin’s favorite Chinese restaurant, he gave Mr. Spence some advice.

“There are always going to be runners who are faster than you,” he said. “There will always be runners more talented than you and runners who seem to be training harder than you. The key to beating them is to train harder and to learn how to most efficiently manage your energy pie.”

Energy pie? All the things that take time and energy — a job, hobbies, family, friends, and of course athletic training. “There is only so much room in the pie,” said Mr. Spence.

Dr. Martin’s advice was “a lecture on limiting distractions,” he added. “If I wanted to get to the next level, to be competitive on the world scene, I had to make running a priority.” So he quit graduate school and made running his profession. “I realized this is what I am doing for my job.”

It paid off. He came in third in the 1991 marathon world championships in Tokyo. He made the 1992 Olympic marathon team, coming in 12th in the race. Now he is head cross-country coach and assistant track coach at Shippensburg University in Pennsylvania. And he tells his teams to manage their energy pies.

Structure Your Training

Meredith Kessler was a natural athlete. In high school, she played field hockey and lacrosse. She was on the track team and the swimming team. She went to Syracuse University on a field hockey scholarship.

Then she began racing in Ironman triathlons, which require athletes to swim 2.4 miles, cycle 112 miles and then run a marathon (26.2 miles). Ms. Kessler loved it, but she was not winning any races. The former sports star was now in the middle of the pack.

But she also was working 60 hours a week at a San Francisco investment bank and trying to spend time with her husband and friends. Finally, six years ago, she asked Matt Dixon, a coach, if he could make her a better triathlete.

One thing that turned out to be crucial was to understand the principles of training. When she was coaching herself, Ms. Kessler did whatever she felt like, with no particular plan in mind. Mr. Dixon taught her that every workout has a purpose. One might focus on endurance, another on speed. And others, just as important, are for recovery.

“I had not won an Ironman until he put me on that structure,” said Ms. Kessler, 34. “That’s when I started winning.”

Another crucial change was to quit her job so she could devote herself to training. It took several years — she left banking only in April 2011 — but it made a huge difference. Now a professional athlete, with sponsors, she has won four Ironman championships and three 70.3 mile championships.

Ms. Kessler’s parents were mystified when she quit her job. She reminded them that they had always told her that it did not matter if she won. What mattered was that she did her best. She left the bank, she said, “to do my best.”

Take Risks

Helen Goodroad began competing as a figure skater when she was in fourth grade. Her dream was to be in the Olympics. She was athletic and graceful, but she did not really look like a figure skater. Ms. Goodroad grew to be 5 feet 11 inches.

“I was probably twice the size of any competitor,” she said. “I had to have custom-made skates starting when I was 10 years old.”

One day, when Helen was 17, a coach asked her to try a workout on an ergometer, a rowing machine. She was a natural — her power was phenomenal.

“He told me, ‘You could get a rowing scholarship to any school. You could go to the Olympics,’ ” said Ms. Goodroad. But that would mean giving up her dream, abandoning the sport she had devoted her life to and plunging into the unknown.

She decided to take the chance.

It was hard and she was terrified, but she was recruited to row at Brown. In 1993, Ms. Goodroad was invited to train with the junior national team. Three years later, she made the under-23 national team, which won a world championship. (She rowed under her maiden name, Betancourt.)

It is so easy to stay in your comfort zone, Ms. Goodroad said. “But then you can get stale. You don’t go anywhere.” Leaving skating, leaving what she knew and loved, “helped me see that, ‘Wow, I could do a whole lot more than I ever thought I could.’ ”

Until this academic year, when she had a baby, Ms. Goodroad, who is 37, was a rowing coach at Princeton. She still runs to stay fit and plans to return to coaching.

The Other Guy Is Hurting Too

In 2006, when Brian Sell was racing in the United States Half Marathon Championships in Houston, he had a realization.

“I was neck-and-neck with two or three other guys with two miles to go,” he said. He started to doubt himself. What was he doing, struggling to keep up with men whose race times were better than his?

Suddenly, it came to him: Those other guys must be hurting as much as he was, or else they would not be staying with him — they would be pulling away.

“I made up my mind then to hang on, no matter what happened or how I was feeling,” said Mr. Sell. “Sure enough, in about half a mile, one guy dropped out and then another. I went on to win by 15 seconds or so, and every race since then, if a withering surge was thrown in, I made every effort to hang on to the guy surging.”

Mr. Sell made the 2008 Olympic marathon team and competed in the Beijing Olympics, where he came in 22nd. Now 33 years old, he is working as a scientist at Lancaster Laboratories in Pennsylvania.


This post has been revised to reflect the following correction:

Correction: January 15, 2013

An earlier version of this post misstated the year in which Steve Spence competed in the Olympic marathon, finishing 12th. It was 1992, not 2004. It also misidentified the institution at which he is a coach. It is Shippensburg University, not Shippensburg College. The article also misstated the circumstances under which Helen Goodroad attended Brown. She was recruited to row at the university, she did not receive a rowing scholarship. And the article misstated the length of some races that Meredith Kessler has won. They are 70.3 mile championships, not 70.3 kilometers.

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